Marketing Mix Guide

Marketing Mix Of Puma Section


 


Social bookmarking
You like it? Share it!
socialize it

Newsletter

Subscribe to our newsletter AND receive our exclusive Special Report on Marketing-Mix
Email:
First Name:



Main Marketing Mix Of Puma sponsors


 

Latest Marketing Mix Of Puma Link Added

INSERT YOUR OWN BANNER HERE

Submit your link on Marketing Mix Of Puma!



Newest Best Sellers


Welcome to Marketing Mix Guide

 

Marketing Mix Of Puma Article

Thumbnail example. For a permanent link to this article, or to bookmark it for further reading, click here.

CRM and the Marketing Mix

from:

Customer Relationship Management, as the name implies, is the set of collective processes that

are used by a company to manage its customers. Earlier, marketing was targeted at products.

Products were made and then all effort was made to sell them. But now the market strategies

have changed. These days, Customer is the focus of the entire marketing effort. First, he is

approached, his needs and wants are surveyed and then the product is made. The goal is

customer satisfaction. This change has occurred because the earlier strategy of 'selling a comb

to bald men' resulted in good one time sale, but not in repeat sales. Repeat business takes place

only if the customer has found the product/service useful and has faith in the seller brand. For

this we need good relationship between the customers and the organizations. Customers need

to be kept in touch with so as to not to break the link.

According to Berry, it includes attracting, maintaining and enhancing relationships with

customers. It includes keeping the details of current customers and prospects, for follow ups

later. It also manages their feedback. CRM has improved the quality and promptness of

services the customers can get. Communicating with customers on individual basis makes them

feel special and gives them a sense that the product/service is made of them. The acceptance of

the product is much more than the one about which no input is taken from the users. This not

only results in better one-time sales but also better customer satisfaction and hence, improved

business. Happy customers always come back for repeat business.

CRM includes a set of strategies and guidelines to be used by companies. A software based

approach is generally referred to as CRM. When the Internet, different web browsers and other

touch points are used for CRM purposes, it is called ECRM or Electronic Customer

Relationship Management.

Using eCRM not only reduces the cost of customer service but also helps in personalizing

marketing messages. A method called Sales Force Automation (SFA) is used to collect the data

about customers and analyze it according to the needs of the organization. It is important that

the right amount of information reaches the right people at the right time and in the right

manner.

eCRM makes communication between the organization and the customers highly interactive.

Their problems, requests, queries or complaints are promptly attended. This helps not only in

creating but also in sustaining long term relationships with the customers. Some companies

provide personalized web pages to their customers where they have their own preferences.

Some companies also provide customized products for the individual needs and wants of the

customers. DELL is one successful example of a company using this method. While placing

the order, one can choose the entire hardware specifications along with a wide choice of the

look and feel of the laptops. Some car manufacturers like FORD are also planning a system

where customers can place an order through the FORD website and choose the exact features,

color combinations and styles for their cars.

In today's world every company is connected to the internet, where every customer turns to the

internet for information before buying any product or availing any service. Every customer is

looking forward for such treatment, not giving personal attention to customers has become

rude. eCRM is not just a competitive advantage but a must for surviving in the market.



Other Marketing Mix Of Puma related Articles

Cause Related Marketing The Marketing Mix
Brand Management
Effective Promotions
Loyalty Marketing
Marketing And The Online Experience

Do you want to contribute to our site : submit your articles HERE


 

Marketing Mix Of Puma News

Finish Line's (FINL) CEO Glenn Lyon on Q2 2015 Results - Earnings Call ... - Seeking Alpha (registration)


Finish Line's (FINL) CEO Glenn Lyon on Q2 2015 Results - Earnings Call ...
Seeking Alpha (registration)
We've incorporated key learnings from the build-out phase, which will benefit future performance, including fine tuning the merchandise mix in stores and on macys.com, as well as optimizing the staffing model. As we've discussed, our ... We've also ...

and more »

Read more...


Six Premier League football clubs with innovative digital strategies - Econsultancy (blog)


Econsultancy (blog)

Six Premier League football clubs with innovative digital strategies
Econsultancy (blog)
Premier League clubs weren't slow to take advantage of this fact, so digital and social channels are now firmly part of the marketing mix for most teams. To give some insight in this topic, I've rounded up a few interesting campaigns which show how ...

Read more...


Case IH touts full strength of its full line for 2015 - Ohio's Country Journal and Ohio Ag Net


Ohio's Country Journal and Ohio Ag Net

Case IH touts full strength of its full line for 2015
Ohio's Country Journal and Ohio Ag Net
“Feed is the livestock producer's greatest expense,” said Thomas Beason, Livestock Marketing Manager at Case IH. “And hay and forages often comprise a large portion of that bill. It makes sound business sense to put up a high-quality product and then ...

Read more...


The golden rules of brand match-making - Marketing magazine Australia (blog)


The golden rules of brand match-making
Marketing magazine Australia (blog)
I see the role of agencies in this intricate field as the middle-men who are capable of trying to shake things up within the traditional marketing mix, and capable of finding a new and probably far more sustainable way for brands to extend into new ...

Read more...


Can Google and rivals overcome drone delivery hurdles? - Business Spectator


Can Google and rivals overcome drone delivery hurdles?
Business Spectator
... Share on Google Plus. Print. Print. Email. Send to email. Can Google and rivals overcome drone delivery hurdles? JACK NICAS; 2 Sep, 12:08 PM; Wall Street Journal · Paths to Advantage. Google's foray into delivery drones adds new corporate clout to.

and more »

Read more...