Marketing Mix Guide

Marketing Mix Of Puma Section


 


Social bookmarking
You like it? Share it!
socialize it

Newsletter

Subscribe to our newsletter AND receive our exclusive Special Report on Marketing-Mix
Email:
First Name:



Main Marketing Mix Of Puma sponsors


 

Latest Marketing Mix Of Puma Link Added

INSERT YOUR OWN BANNER HERE

Submit your link on Marketing Mix Of Puma!



Newest Best Sellers


Welcome to Marketing Mix Guide

 

Marketing Mix Of Puma Article

Thumbnail example. For a permanent link to this article, or to bookmark it for further reading, click here.

´╗┐CRM and the Marketing Mix

from:

Customer Relationship Management, as the name implies, is the set of collective processes that

are used by a company to manage its customers. Earlier, marketing was targeted at products.

Products were made and then all effort was made to sell them. But now the market strategies

have changed. These days, Customer is the focus of the entire marketing effort. First, he is

approached, his needs and wants are surveyed and then the product is made. The goal is

customer satisfaction. This change has occurred because the earlier strategy of 'selling a comb

to bald men' resulted in good one time sale, but not in repeat sales. Repeat business takes place

only if the customer has found the product/service useful and has faith in the seller brand. For

this we need good relationship between the customers and the organizations. Customers need

to be kept in touch with so as to not to break the link.

According to Berry, it includes attracting, maintaining and enhancing relationships with

customers. It includes keeping the details of current customers and prospects, for follow ups

later. It also manages their feedback. CRM has improved the quality and promptness of

services the customers can get. Communicating with customers on individual basis makes them

feel special and gives them a sense that the product/service is made of them. The acceptance of

the product is much more than the one about which no input is taken from the users. This not

only results in better one-time sales but also better customer satisfaction and hence, improved

business. Happy customers always come back for repeat business.

CRM includes a set of strategies and guidelines to be used by companies. A software based

approach is generally referred to as CRM. When the Internet, different web browsers and other

touch points are used for CRM purposes, it is called ECRM or Electronic Customer

Relationship Management.

Using eCRM not only reduces the cost of customer service but also helps in personalizing

marketing messages. A method called Sales Force Automation (SFA) is used to collect the data

about customers and analyze it according to the needs of the organization. It is important that

the right amount of information reaches the right people at the right time and in the right

manner.

eCRM makes communication between the organization and the customers highly interactive.

Their problems, requests, queries or complaints are promptly attended. This helps not only in

creating but also in sustaining long term relationships with the customers. Some companies

provide personalized web pages to their customers where they have their own preferences.

Some companies also provide customized products for the individual needs and wants of the

customers. DELL is one successful example of a company using this method. While placing

the order, one can choose the entire hardware specifications along with a wide choice of the

look and feel of the laptops. Some car manufacturers like FORD are also planning a system

where customers can place an order through the FORD website and choose the exact features,

color combinations and styles for their cars.

In today's world every company is connected to the internet, where every customer turns to the

internet for information before buying any product or availing any service. Every customer is

looking forward for such treatment, not giving personal attention to customers has become

rude. eCRM is not just a competitive advantage but a must for surviving in the market.




 

Marketing Mix Of Puma News

Eight ways brands can add Meerkat into their marketing mix - Econsultancy (blog)


Econsultancy (blog)

Eight ways brands can add Meerkat into their marketing mix
Econsultancy (blog)
Meerkat has an opportunity to change social media forever and make a big impact on digital marketing. Here are just a few creative ways brands can add Meerkat into their marketing mix. You may have heard of Meerkat by now. It's a live streaming social ...

and more »

Read more...


The ASCO roundup: Thumbs down for Puma, up for Roche, mixed for Bristol-Myers - FierceBiotech


The ASCO roundup: Thumbs down for Puma, up for Roche, mixed for Bristol-Myers
FierceBiotech
The curtain has been raised on the first act of the annual cancer drug lollapalooza at ASCO, with the first round of abstracts spotlighting a series of early winners and at least one big loser: Puma Biotechnology ($PBYI). Puma's breast cancer drug ...

and more »

Read more...


Smart marketing & prudent attitude took Puma to the top of the sports shoe heap - Economic Times


Smart marketing & prudent attitude took Puma to the top of the sports shoe heap
Economic Times
Puma has built its foundation in India on the back of a desirable product mix and engaging marketing, he adds. "We ensure that we reach out to our consumers with talk-worthy experiences like getting runner Usain Bolt down to India last year," says ...

Read more...


In pictures: Puma challenges shoppers to beat Usain Bolt - Event Magazine


Event Magazine

In pictures: Puma challenges shoppers to beat Usain Bolt
Event Magazine
Nearby stockist of Puma trainers JD Sports saw a rise in sales of performance running shoes, and the hashtag #IgniteManchester was shared across social media. Jodie Rayner, account marketing manager at Puma, said; "Vision Nine delivered a seamless ...

Read more...


UPDATE 3-Puma cuts profit forecast as strong dollar takes toll - Reuters


UPDATE 3-Puma cuts profit forecast as strong dollar takes toll
Reuters
Puma has spent heavily on marketing and sponsorship, including ousting Nike as kit supplier to English Premier League soccer club Arsenal, as it tries to restore its reputation as a sports performance brand after it strayed too far into fashion. Local ...

and more »

Read more...