Marketing Mix Guide

Marketing Mix Of Puma Section


Social bookmarking
You like it? Share it!
socialize it


Subscribe to our newsletter AND receive our exclusive Special Report on Marketing-Mix
First Name:

Main Marketing Mix Of Puma sponsors


Latest Marketing Mix Of Puma Link Added


Submit your link on Marketing Mix Of Puma!

Newest Best Sellers

Welcome to Marketing Mix Guide


Marketing Mix Of Puma Article

Thumbnail example. For a permanent link to this article, or to bookmark it for further reading, click here.

´╗┐CRM and the Marketing Mix


Customer Relationship Management, as the name implies, is the set of collective processes that

are used by a company to manage its customers. Earlier, marketing was targeted at products.

Products were made and then all effort was made to sell them. But now the market strategies

have changed. These days, Customer is the focus of the entire marketing effort. First, he is

approached, his needs and wants are surveyed and then the product is made. The goal is

customer satisfaction. This change has occurred because the earlier strategy of 'selling a comb

to bald men' resulted in good one time sale, but not in repeat sales. Repeat business takes place

only if the customer has found the product/service useful and has faith in the seller brand. For

this we need good relationship between the customers and the organizations. Customers need

to be kept in touch with so as to not to break the link.

According to Berry, it includes attracting, maintaining and enhancing relationships with

customers. It includes keeping the details of current customers and prospects, for follow ups

later. It also manages their feedback. CRM has improved the quality and promptness of

services the customers can get. Communicating with customers on individual basis makes them

feel special and gives them a sense that the product/service is made of them. The acceptance of

the product is much more than the one about which no input is taken from the users. This not

only results in better one-time sales but also better customer satisfaction and hence, improved

business. Happy customers always come back for repeat business.

CRM includes a set of strategies and guidelines to be used by companies. A software based

approach is generally referred to as CRM. When the Internet, different web browsers and other

touch points are used for CRM purposes, it is called ECRM or Electronic Customer

Relationship Management.

Using eCRM not only reduces the cost of customer service but also helps in personalizing

marketing messages. A method called Sales Force Automation (SFA) is used to collect the data

about customers and analyze it according to the needs of the organization. It is important that

the right amount of information reaches the right people at the right time and in the right


eCRM makes communication between the organization and the customers highly interactive.

Their problems, requests, queries or complaints are promptly attended. This helps not only in

creating but also in sustaining long term relationships with the customers. Some companies

provide personalized web pages to their customers where they have their own preferences.

Some companies also provide customized products for the individual needs and wants of the

customers. DELL is one successful example of a company using this method. While placing

the order, one can choose the entire hardware specifications along with a wide choice of the

look and feel of the laptops. Some car manufacturers like FORD are also planning a system

where customers can place an order through the FORD website and choose the exact features,

color combinations and styles for their cars.

In today's world every company is connected to the internet, where every customer turns to the

internet for information before buying any product or availing any service. Every customer is

looking forward for such treatment, not giving personal attention to customers has become

rude. eCRM is not just a competitive advantage but a must for surviving in the market.

Other Marketing Mix Of Puma related Articles

Advertising And The Marketing Mix
Loyalty Marketing
CRM And The Marketing Mix
Website Marketing And The Marketing Mix
Online Business Success And The Marketing Mix

Do you want to contribute to our site : submit your articles HERE


Marketing Mix Of Puma News

MBPT Spotlight: Second-Screen Ad Synching Projected To Grow In Popularity ... - Broadcasting & Cable

MBPT Spotlight: Second-Screen Ad Synching Projected To Grow In Popularity ...
Broadcasting & Cable
His company, with clients including Hyundai, KFC, Panera, Puma and Avis, provides a technology that allows marketers and their agencies to buy cross-screen advertising in real time. The company recently commissioned a study and has issued a white paper ...


#Outlook15: What Indian Niche E-Commerce Companies Plan To Do in 2015 -

#Outlook15: What Indian Niche E-Commerce Companies Plan To Do in 2015
We also observed a healthy mix of traffic from metros and non-metros. Currently Tier 2 & 3 cities account for upto 60% of our traffic. This has ... More furniture vendors are selling their inventory to FabFurnish due to our superior logistics, reach ...


Benetton Group welcomes three new top managers to its team - Retail Times

Benetton Group welcomes three new top managers to its team
Retail Times
Mollanger previously served as the head of product and marketing for Asics in Japan, after having held similar positions in Nike and Puma in the US and then in Europe. He has extensive understanding and knowledge of consumers and major international ...


Puma's owner deals with executive revolving door -

Puma's owner deals with executive revolving door
While the younger Pinault last year installed a new CEO at Puma and is sinking money into sponsorship and marketing, a recent recovery in sales has come at the expense of profits. "From a portfolio point of view, it doesn't make sense" for Kering to ...

and more »


Puma hires Rihanna to be women's creative director -

Global Grind

Puma hires Rihanna to be women's creative director
Puma is revamping its athletic shoes and stepping up marketing in a bid to refocus the company around performance gear. Controlling shareholder Kering SA has explored a sale of the sportswear maker as efforts to revive the brand drag into a fifth year, ...
Random Celeb News Of The Day: Rihanna Is Appointed Creative Director Of ...Capital FM
All She Sees Is $igns: Rihanna Confirmed As Puma's Creative Director (DETAILS)Global Grind

all 244 news articles »