Marketing Mix Guide

Marketing Mix Of Puma Section


 


Social bookmarking
You like it? Share it!
socialize it

Newsletter

Subscribe to our newsletter AND receive our exclusive Special Report on Marketing-Mix
Email:
First Name:



Main Marketing Mix Of Puma sponsors


 

Latest Marketing Mix Of Puma Link Added

INSERT YOUR OWN BANNER HERE

Submit your link on Marketing Mix Of Puma!



Newest Best Sellers


Welcome to Marketing Mix Guide

 

Marketing Mix Of Puma Article

Thumbnail example. For a permanent link to this article, or to bookmark it for further reading, click here.

Price Sensitivity and the Marketing Mix

from:

Price sensitivity is when the consumer is aware of what they perceive the window of cost to be where they will consider buying a certain service or product. It is crucial that the marketing person accurately assess the sensitivity of price in their target market. Even missing the window by a small amount can have huge consequences on the bottom line of the company. Companies have to closely monitor prices or price expectations. This helps to figure out what the customer will tolerate and so that they can be as near as possible to the price that the customer is willing to pay.

Each and every customer has a certain window of acceptability of price in which they are willing and able to pay. This can and does vary from customer to customer. All customers have different price limits and perceptions of what prices are within their price range. Establishing a bottom line is where the customer perception meets the actuality. This also is indicative as to whether the market is price sensitive. There are many factors that each customer takes into consideration when determining a price that they will pay for a product or service.

This is where it is key for marketing professionals to attempt to figure out how a customer determine what price means for each person. A perfect place to study the effect and meaning of the sensitivity of price is the online retailer Priceline.com. The customers of Priceline are extremely price sensitive and this model works very well for the company.

Customers have come to know what they can expect a provider to charge for each service and what they consider to be an excellent price as well. The customers of Priceline look for a variety of things including price and quality. When they have obtained the best pricing possible, these customers then look for quality. For instance, if there is a long layover or a departure time is not convenient or there are too many transfers, quality may be perceived as too low to make the reduced price worth the extra savings achieved.

Those in marketing must know or must quickly learn the range of price sensitivity for the product or service that they are trying to promote. The curve of demand will usually reveal the most like quantity that a marketer can sell at alternative prices. The curve of demand is equal to many different factors including the level of satisfaction, the awareness that a customer has of acceptable substitutes.



Other Marketing Mix Of Puma related Articles

Why Is Marketing Mix Important
Brand Management
CRM And The Marketing Mix
Marketing Mix And Marketing Concept
Effective Promotions

Do you want to contribute to our site : submit your articles HERE


 

Marketing Mix Of Puma News

Sporting KC names VML as marketing partner - Kansas City Star


Kansas City Star

Sporting KC names VML as marketing partner
Kansas City Star
Sporting said it will provide “access to a mix of assets including hospitality, experiential marketing opportunities and signage” at Sporting Park, its state-of-the-art stadium in Kansas City, Kan. Jamie Guin, Sporting's vice president of corporate ...

and more »

Read more...


SCI Start the Week - 21 July - Structured Credit Investor (subscription)


SCI Start the Week - 21 July
Structured Credit Investor (subscription)
The Full Federal Court of Australia last month dismissed an appeal by S&P, ABN Amro and Local Government Financial Services (LGFS) against a decision in favour of a group of New South Wales councils regarding the marketing and sale of Rembrandt CPDO ...

Read more...


Fitness conscious India boost active wear segment - FashionUnited India


Fitness conscious India boost active wear segment
FashionUnited India
Big sports brands like Adidas, Puma, Nike and Reebok have taken note of this change and turned to be sports lifestyle brands in India. ... Continuing its global mission to change how people perceive and experience fitness, Reebok India, for example ...

Read more...


Getting high on marathons - The Hindu


The Hindu

Getting high on marathons
The Hindu
Sponsored by Puma, who have also named Rahul the running ambassador, the trail begins at Mt. Everest base camp at an altitude of 5364 meters and ends at Name Bazar 3446 meters. Rahul ... Running And Living is a marketing organisation with a passion for ...

Read more...


SPAR Group Announces New China Investment Expected to Increase ... - NASDAQ


SPAR Group Announces New China Investment Expected to Increase ...
NASDAQ
WHITE PLAINS, N.Y., July 8, 2014 (GLOBE NEWSWIRE) -- SPAR Group, Inc. (Nasdaq:SGRP) (the "Company" or "SPAR Group"), a leading supplier of retail merchandising and other marketing services throughout the United States and internationally, today ...

and more »

Read more...